TWINT – The Swiss Payment App
As a strategically important marketing tool for acquiring new app users, we support TWINT in the development and optimization of their corporate website.
With us, you gain more qualified leads, new customers, and applicants. Every single month.
Are you looking for experts for your online marketing? Our agency in Bonn supports you with everything around SEA, SEO, and content marketing. We are your reliable partner for the sustainable optimization of business websites, online shops, and online portals.
Search Engine Advertising
With effectively planned and precisely targeted search engine advertising (SEA), we bring your website into the focus of your target groups. This generates more qualified leads for you in the form of relevant customer inquiries or applicants for posted positions. And it does so anew every month.
Search Engine Optimization
Although paid advertising and social media have become important channels for driving traffic, organic search still plays a crucial role in the visibility of businesses and brands. A high ranking in organic search results can bring you new leads on an ongoing basis, without any CPC costs. Reach out to us, we know how SEO works.
Content Marketing
Content marketing allows you to strengthen your brand, attract potential customers, and increase your visibility on the internet by creating and distributing relevant, useful, and entertaining content. It leads to higher traffic, higher conversion rates, and better customer retention, and thus provides a more cost-effective alternative to other marketing methods. Our experienced online editors create high-quality content for your marketing channels.
- 01 Vast Experience We are an experienced team, operating interdisciplinary and exceptionally well integrated. The online marketers are familiar with the working methods of developers and designers and vice versa. Each of us is used to looking beyond the horizon. The active exchange, the open working atmosphere and the flat hierarchies enhance this circumstance. In this way, we regularly promote new clever ideas for you that are used profitably in addition to proven measures.
- 02 Measuring Success Websites that we have developed and are continuously supervised are found on Google & Co. We give our customers more visibility in the relevant target groups, generate more quality leads and optimize the KPIs that were jointly defined in advance as success parameters.
- 03 Dedicated Contact Person While we have several experts in the field of online marketing on our team, you will have a dedicated point of contact. We believe this greatly contributes to your online success, as each staff member caters to a limited number of clients. This way, you will play a unique role and your contact person can concentrate solely on your current topics, delivering high-quality work and providing relevant and well-founded advice at any time.
- 04 Sustainable Approach We are always aiming for a long-term partnership that ensures enduring and sustainable online success for your project. Short-term measures may sometimes seem promising, but they are not of long-lasting quality. We know which adjustments need to be made in order to achieve the desired successes and reap the benefits in the long run.
References
Successful web applications and satisfied customers.
MEBEDO – Competence Center for Electrical Safety
The MEBEDO Academy offers seminars on safe electrical engineering. The seminars are highly practical. Through organic search engine optimization, we increase MEBEDO's visibility and seminar attendance.
Online marketing consulting?
Arrange a non-binding and free consultation appointment and present your project to us.
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FAQs
Below you will find answers to some general questions about online marketing.
Is organic search engine optimization still relevant?
Yes, we definitely think so. Organic search engine optimization (SEO) is still relevant. Although paid advertising and social media have become important channels for distributing content and generating traffic and leads, organic search still plays a key role in the online visibility of businesses and brands.
A high ranking in organic search results can help a website attract more traffic and build greater authority within its industry. It can also help a website be perceived as credible and trustworthy, which in turn can increase conversion rates.
In addition, organic search plays an important role in user experience, allowing users to find the information they're looking for quickly and easily instead of wading through paid ads or other irrelevant results.
It's worth emphasizing that SEO is an ongoing process that must adapt to search engines' constantly changing algorithms and best practices. To succeed, businesses need to regularly review and adjust their SEO strategies.
What is content marketing?
Content marketing is a strategy in which companies create and distribute relevant, useful, and entertaining content to build a relationship with their target audience and strengthen their brand. It can offer a wide range of benefits:
- Increased visibility: By regularly creating and distributing relevant content, companies can boost their online visibility and drive more traffic to their website.
- Stronger brand: By creating content tailored to the needs and interests of the target audience, companies can highlight their expertise and authority within their industry, strengthening their brand.
- Lead generation: By providing useful content that helps the target audience solve their problems or achieve their goals, companies can spark interest and encourage potential customers to convert.
- Improved customer loyalty: By consistently providing useful and entertaining content, companies can strengthen the relationship with their target audience and boost customer loyalty.
- Cost savings: Compared to other forms of advertising and customer acquisition, such as paid ads, content marketing can be more cost-efficient, as it aims to drive organic traffic to the website by creating high-quality content.
What is the difference between SEM and SEO?
Search engine marketing (SEM) plays a crucial role in getting found online among the millions of websites out there. SEM is divided into search engine optimization (SEO) and paid listings (also known as sponsored links). Within SEO, a distinction is made between on-page and off-page optimization. On-page optimization covers all measures that a website operator has direct control over. Alongside content, this mainly concerns the website's source code. According to the criteria set by the World Wide Web Consortium (W3C), this code should be semantically correct and free of errors in both HTML and CSS. Due to manipulation attempts in recent years, the major search engines have placed less and less weight on on-page factors. The main focus now lies on off-page optimization.
Off-page optimization covers all measures that you, as a website operator, have little or no direct control over. The key factor in off-page optimization is backlinks. Backlinks are links from another website that point to your target page. The major search engines operate on the theory that a target website with many backlinks is more relevant than one with few backlinks. Beyond sheer quantity, the quality and relevance of backlinks are the decisive criteria. Search engines also use backlinks to gauge a website's overall quality, making this a critical factor for SEO success. This is where we can advise you on how your company can build a strong portfolio of high-quality backlinks.
Keyword advertising is another key component of SEM. It covers all activities aimed at appearing in search engines' ad placements for the most important keywords. These ad placements are typically offered by providers on a pay-per-click basis. Using platforms like Google Ads, we can book these ad placements for you individually and tailor them within certain restrictions.
Why is PPC advertising worth it?
Pay-per-click (PPC) advertising offers businesses a wide range of benefits. Here are a few of them:
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Fast results: With PPC, businesses can immediately launch ads targeted at a specific audience, quickly attracting potential customers.
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High reach: PPC advertising allows businesses to target a large number of users, increasing reach and the potential to gain new customers.
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Targeted advertising: With PPC, businesses can target specific keywords, locations, devices, and even times of day, maximizing the impact of their ads.
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Cost efficiency: PPC advertising allows businesses to use their marketing budget effectively, since they only pay for ads that are actually clicked.
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Measurability: With PPC, businesses can easily measure and analyze their campaigns to see which ads perform best and what changes need to be made to improve performance.
All these benefits make PPC advertising an attractive option for businesses looking to expand their online presence and customer base.
Whether PPC advertising is worthwhile for you is something we're happy to discuss in a personal conversation. We look forward to hearing from you. To prepare, you can answer the following question yourself: On average, how much revenue does a new customer bring you? We're excited to find out.
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Insights
From our blog on the topic of online marketing
