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Performance Marketing Agency

Maximum efficiency and measurable results for your marketing

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Performance Marketing Agency

More reach, more conversions. Measurable results for your business, every month.

As your performance marketing agency, we rely on data-driven strategies aligned precisely with your goals. From our base in Bonn, Germany, we provide comprehensive support across all performance channels, including paid search (SEA), social media ads and programmatic advertising. Our focus is on the continuous optimization of your campaigns to secure the highest possible ROI for you.

Free initial consultation

Paid search advertising (SEA)

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Our goal is to make your paid search campaigns as efficient as possible. With targeted ads in the search engines, we reach your potential customers at the exact moment they are searching for your products or services. This increases your visibility and maximizes your conversion rate.

Social media ads

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With social media advertising on platforms like Facebook, Instagram and LinkedIn, you reach your target audiences where they spend their time. We develop tailor-made campaigns that drive engagement and conversions, and continuously optimize them based on performance data.

Programmatic advertising

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Programmatic advertising allows us to deliver your ads automatically and in real time. We optimize your campaigns across a wide range of platforms and devices to achieve the best results. By using artificial intelligence and data-driven decisions, we maximize your reach and efficiency.

Why you should work with us

Performance marketing demands precision and expertise.

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  1. 01 Data-driven strategies Our decisions are based on solid data and continuous analysis. This allows us to keep refining your campaigns and get the greatest possible value out of your marketing budget.
  2. 02 Experience across diverse channels From paid search and social media ads to programmatic advertising, we cover the full spectrum of performance marketing. Our team is proficient in every channel and knows exactly which measures are most effective for your industry.
  3. 03 Ongoing optimization Performance marketing is a dynamic process. Through constant analysis and adjustment of your campaigns, we make sure you always stay ahead of the curve and get the most out of your measures.
  4. 04 Clear success metrics We work transparently and define clear KPIs from the very beginning that make the success of your campaigns measurable. This way, you always know exactly how your measures are performing and what value they deliver.

References

Successful campaigns and satisfied clients.

TWINT
TWINT – The Swiss Payment App

As a strategically important marketing tool for acquiring new app users, we support TWINT in the development and optimization of their corporate website.

VNR
MEBEDO – Competence Center for Electrical Safety

The MEBEDO Academy offers seminars on safe electrical engineering. The seminars are highly practical. Through organic search engine optimization, we increase MEBEDO's visibility and seminar attendance.

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Arrange a non-binding and free consultation appointment and present your project to us.

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Why our clients enjoy working with us and hire us again

„An absolutely positive experience with the agency mindtwo. Across multiple projects requiring design, UX, frontend and backend development, I have worked closely with the team and come to appreciate their diverse expertise. The range of topics mindtwo has covered is impressively broad — from web portals and SaaS solutions to e-learning platforms, they have supported us on numerous projects. Communication is fast and efficient, billing and organization are transparent, and team members are encouraged to contribute their own ideas and creativity. It is a real pleasure working with mindtwo, and I can highly recommend them as a project manager.“

Christian Siebert
Senior Product Owner @ VNR Verlag

„After the successful relaunch, our new website is as fast, versatile, and modern as our X-raid rally vehicles.“

X-raid GmbH
Marketing / Press @ X-raid GmbH

„With over half a million visitors monthly, our website is one of our most important acquisition channels. Mindtwo has helped us convey our messages to our target audience effectively and has significantly improved onsite performance.“

Leonard Tekstra
Head of Online Marketing @ Kesselheld GmbH

„Our collaboration with mindtwo started in early 2023 with intensive workshops, followed by concrete planning phases. We found the clearly defined time management and structured approach very pleasant and productive. With a focus on their core competencies, mindtwo demonstrates enormous expertise. The work remained uncomplicated despite interruptions due to strategic developments, thanks to clear, straightforward communication. We look forward to continuing our collaboration.“

Management @ effexx Unternehmensgruppe

„We use our new website as an effective marketing tool, allowing us to finally showcase our products in a fitting manner.“

Giovanni Cataldi
Head of Marketing @ OHRA Regalanlagen GmbH

„With your help, we've taken our digital recruiting strategy to a new level. Thanks to your website and lead tracking, as well as the interface integration with our HR tool, we can now target our campaigns more effectively to our desired audience and optimize our applicant management processes. Thank you for the collaborative and trustworthy partnership.“

Stefanja Kanka
Head of Human Resources @ Primus Service GmbH

„Working with Jonas and his team was a real pleasure—especially thanks to their strong service mindset. Unlike much larger agencies, they truly put the client first.“

Mario Druschba
Marketing Manager @ ESV-Akademie

„When translating a technical book on the topic of Laravel, mindtwo assisted us with a professional review, providing valuable insights.“

Ariane Hesse
Editor @ O'REILLY Computerbuchverlag

„Our website, alongside our app, is one of the most important communication channels for TWINT. mindtwo particularly supports us with technical challenges and implementations. We especially value the reliable, quick, and straightforward collaboration!“

Eva-Maria Mörtenhuber
Head of Performance Marketing & Branding @ TWINT AG

„We are thoroughly impressed with our new website. As a result, we decided to opt for ongoing SEO consultation and maintenance of the website system.“

Robert Eitemüller
Marketing Services Manager & UX Design @ LIS AG

Google Ratings

5/5

Based on 30 reviews

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FAQs

We answer some important questions.

Free initial consultation

Can I manage my performance marketing campaigns myself?

In principle, businesses can manage their performance marketing campaigns themselves, but this requires solid knowledge of the various channels, tools, and optimization strategies. A professional performance marketing agency brings not only the necessary expertise but also the experience and resources to manage your campaigns efficiently and with a clear focus on results. This allows you to concentrate on your core business while your marketing efforts are being optimized.

How does performance marketing differ from traditional online marketing?

While traditional online marketing often focuses on brand awareness and reach, performance marketing is all about concrete results, such as generating conversions and leads. Every measure is trackable and continuously optimized to maximize efficiency and boost ROI (return on investment).

How much budget should I plan for performance marketing?

The budget for performance marketing depends on several factors, such as your goals, the level of competition in your industry, and the channels you use. It's wise to plan for a flexible budget, since performance marketing often requires a gradual increase in spend through continuous optimization in order to achieve the best results.

What advantages does performance marketing offer my business?

Performance marketing offers numerous advantages, including:

  • Measurability: You can see exactly which campaigns are successful.
  • Efficiency: Your budget is used strategically to achieve maximum results.
  • Flexibility: Campaigns can be adjusted in real time to respond to changes in the market.
  • Transparency: Clear KPIs and regular reports give you insight into the success of your efforts at all times.

What is performance marketing?

Performance marketing is a data-driven marketing strategy in which campaigns are continuously optimized to achieve measurable results such as leads, sales, or conversions. The success of a campaign is measured using clearly defined key performance indicators (KPIs). Typical performance marketing channels include PPC advertising, social media ads, and programmatic advertising.

Which KPIs are measured in performance marketing?

KPIs (Key Performance Indicators) vary depending on the campaign's goal. Common metrics include:

  • Cost per Click (CPC): The cost per click on an ad.
  • Conversion Rate: The percentage of users who complete a desired action (e.g., purchase, sign-up).
  • Cost per Acquisition (CPA): The cost per customer or lead acquired.
  • Return on Ad Spend (ROAS): The revenue generated in relation to ad spend.
  • Click-Through Rate (CTR): The percentage of users who click on an ad relative to the number of impressions.

Which channels are used in performance marketing?

The most common channels in performance marketing are:

  • Pay-per-click advertising (PPC): Ads on search engines like Google and Bing.
  • Social media advertising: Ads on platforms like Facebook, Instagram, and LinkedIn.
  • Programmatic advertising: Automated, data-driven ad placement across various websites and platforms.
  • Affiliate marketing: Partner programs where a commission is paid for every successful referral.
  • Display advertising: Banner ads on relevant websites.

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